Craig Root: Tasting Room Consultants

Craig Root and Associates offers cost-effective opportunities to increase profits and enhance the visitor experience.

We prefer to come to your visitor center to get you started or help you through the process of re-vitalizing your operation. However, we often provide our services by phone and email all over the world. We can be reached by phone: 707 963-7589 or email:

You're not just selling wine;
You're also selling memories

"When we remodeled our tasting room and created a new wine club, we used Craig Root's services. His vast experience was extremely helpful in terms of design review, staff sales training, management coaching, and the mechanics of a very successful wine club. I highly recommend Craig Root's consulting."
--Lisa Heisinger, General Manager of DeLoach Vineyards

Craig Root in the News

Newspapers and business magazines in which Craig Root has been quoted (related to tasting rooms):

Wine Spectator
Los Angeles Times
Wine Business Monthly
San Francisco Chronicle
Wines and Vines
Practical Winery and Vineyard
Bloomberg Financial Report